Leaderboards trigger the basic human psychological need to compete and outperform others: it’s the same principle at work in promotional tournaments held by online casinos - a functionality that many of our partner operators provide. Another crucial aspect of social casino games that motivates players to stick to their device is the competitive element.

Users like the fun and novelty of the experience, especially when it comes to connecting with other players via chat during gameplay. The two prime motivators for playing social casino games are entertainment and socialization. Finally, Playtika is hands down the biggest fish in the pond, with 22% of the entire apps market share and a portfolio that includes 3 of the 6 highest grossing iOS social casino games in the US - Slotomania, BingoBlitz, and World Series of Poker (WSOP).

Zynga, publisher of the hit social game Words with Friends, also has a line of social casino games that includes poker and slots. KamaGames’ Pokerist is a highly popular option, as is Slotomania, a free-to-play online slot machine hall. These games may be integrated in social media, or published as standalone apps. When the player has run out of their daily bonus, they are unable to keep playing unless they pay for more credits. Social casino games give users free daily bonus credits - e.g., chips or spins - to play with. They offer the same user experience and gameplay as standard online casino games, but using a freemium model.

Social casino games, which are (mostly) free-to-play versions of online casino games, are also enjoying widespread popularity. As one might expect, social games’ emphasis on the interaction between players mirrors the community-centered nature of social media platforms.īut games based on virtual farms, competitive wordplay, and organized crime are only one side of the social gaming phenomenon.

Social gaming has truly taken off in popularity in the past few years games like Farmville, Mafia Wars, and Words with Friends have caught fire and spread across social media platforms like Facebook. Real money is not at stake, and its primary focus is on building a sense of community among players, who are usually friends and family. Social gaming originated as a form of gaming played over social networks. What is social gaming, and what are its prospects and challenges? Read on to find out. Players all around the globe have taken to it, and iGaming operators would do well to take note. Social gaming in its various forms has become a massive phenomenon.

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